Hello, I'm Anannya from Kerala ☺ I've been interested in arts since I was little and took up visual arts to understand the fundamentals. This experience only grew my interest to help the people around me with the things I love doing. Why not make everything around us express us a little better? :)
Product design for Shopify applications. Worked on user flows, component design, and responsive layouts for e-commerce tools. Collaborated with dev teams to ship polished design solutions on tight timelines.
Social media marketing and visual design for a jewellery brand. Created campaign visuals, brand-consistent social templates, and contributed to visual identity refinement across digital touchpoints.
Social media marketing and rebranding work. Helped refresh the brand's visual language and created design assets for digital campaigns and documentation.
A government services accessibility app for Tier-2 and Tier-3 Indian cities. Conducted ethnographic research with 40+ users, created journey maps, and designed a vernacular-first interface supporting 6 Indian languages with low-literacy usability patterns.
Meal planning and nutrition tracking app for health-conscious millennials. Designed a swipe-based recipe discovery experience, interactive grocery list builder, and personalized macro-tracking dashboard. A/B tested 3 navigation paradigms.
A rental housing platform redesign for Indian metro cities. Mapped pain points across the tenant-landlord journey, designed trust-building verification flows, and created a virtual tour experience. Reduced listing creation drop-off by 52%.
Brand identity and e-commerce experience for an Indian artisan marketplace. Designed a visual language celebrating traditional craftsmanship with modern usability. Created a responsive design system with 120+ components.
Entire brand building from identity, UI/UX, packaging and everything in between. A self-initiated project exploring the full spectrum of design — from logo and color system to interface design and physical packaging mockups.
Redesigned the wayfinding experience for a metro transit system. Created information hierarchy improvements and signage concepts based on cognitive load analysis and passenger behavior observation.
Designed a personal finance dashboard concept focused on data visualization clarity and progressive disclosure of complex financial information for mobile-first users.
Pursuing a 4-year undergraduate degree in Design (Honours) with a focus on communication design, interaction design, and user experience. Coursework spans visual communication, typography, design research, HCI, and service design.
Completed the International Baccalaureate Diploma Programme with a focus on Visual Arts. Built a strong foundation in critical thinking, research methodology, and creative expression.